Manama, Bahrain, 07 July 2013 – Nokia today announced that the Nokia Asha 501, the first of a new generation of smartphones to run on the new Asha Platform, is available for purchase in Bahrain. The Nokia Asha 501 features distinctively Nokia design, a faster and more intuitive user interface and smarter Internet experiences – all at an affordable price.
“The new Nokia Asha 501 helps people quickly access everything they love with just a simple swipe,” said Tom Farrell, VP of Nokia Middle East. “Coupled with beautiful design, it’s a smartphone with both style and substance, offered at a great price.”
The Nokia Asha 501 retails for BD 33/- and is available at various retailers in Bahrain.
Standout colour and design
The Nokia Asha 501 is available in a choice of five striking colours: cyan, bright red, yellow, black and white. Its seamless design comes in just two parts: a durable, removable “shell” and the scratch-resistant, tempered glass display. The compact, easy-to-use Nokia Asha 501 weighs only 98 grams, for the ultimate in portability.
Fast, intuitive user interface
The Nokia Asha 501 works with just a simple swipe. Swipe unlocks the phone, closes apps and is used to shift between two screens: ‘Home’ and ‘Fastlane’. Home makes full use of the three-inch capacitive touchscreen, displaying a traditional application launcher. Fastlane is the second screen that adapts to display recent activity on the phone as well as upcoming events, helping people multi-task. Fastlane also supports social integration with Facebook and Twitter, by allowing people to post directly from within Fastlane.
Instant access to apps and more
The new Asha comes with the Nokia Xpress Browser pre-loaded, which compresses Internet data by up to 90%, making mobile browsing faster and more affordable. People can enjoy a world of entertainment on the Nokia Asha 501, including pre-installed social apps like Facebook and Twitter; chat services like Line, Nimbuzz and WeChat; as well as up to 40 free EA games available to download, such as Plants vs. Zombies. Even more free apps and games are available from Nokia Store, including HERE Maps and the new Nokia Xpress Now content discovery web app.