Nokia announces lead sponsorship of record breaking underwater adventure: Mission 31 – Powered by Nokia Lumia
Espoo, Finland – Today at Social Media Week (SMW), Nokia announces their partnership as the lead sponsor of Mission 31; a ground-breaking new ocean exploration. The mission is led by Fabien Cousteau, grandson to legendary explorer Jacques-Yves Cousteau, and intends to push the limits of human and technological boundaries. Fabien will lead a team of aquanauts on a record-breaking attempt to live and work underwater for an incredible 31 days at a depth of 20 meters below sea level.
The exploration honours the 50th anniversary of Jacques-Yves Cousteau’s Conshelf II expedition which saw men live and work underwater for extended periods of time. Uniquely today, Mission 31 will be able to extend beyond the aquanauts, as Nokia’s innovative Lumia technology and social media channels will allow everyone to experience the 31 day adventure in real time. As the exclusive technology sponsor for Mission 31, Nokia Lumia mobile devices will support all aspects of life inside and outside Aquarius, the underwater home. The mobile devices are packed with integrated features to allow the aquanauts to work seamlessly in extreme environments and stay connected to life on the surface.
The advanced Lumia functionality will be an integral support for the mission whether it’s to capture high quality images using the amazing 41megapixel camera on the Nokia Lumia 1020, with underwater camera housing or to document scientific achievements during a dive via Microsoft Office on the Nokia Lumia 2520. Additionally, the aquanauts will also be able to stay connected to social channels through the Nokia Lumia 1520 to ensure that every aspect of the innovative exploration can be captured and shared.
Tuula Rytilä, Nokia CMO, “Pushing the limits is part of Nokia’s DNA, whether it’s breaking technological boundaries or developing functionality that empowers you to do more with life on-the-go. Our intuitive Lumia devices give you the freedom to do more, combine this with the passion we share with Fabien and his amazing team for continuous discovery and Mission 31- Powered by Nokia Lumia is set to have all the components for a record breaking adventure that everyone can connect with.”
Mission 31 is due to splash down on May 2014 located 9 miles off the coast of Key Largo, Florida. The project will be powered by Nokia Lumia enabling you to join in and follow this ground-breaking adventure online throughout the 31 days.
For more information on Mission31 visit http://mission-31.com/