Nokia launches affordable smartphones in Bahrain

X-SCREEN

The Nokia X, Nokia X+ and Nokia XL are priced to capture the fast-growing affordable smartphone market and provide an on-ramp to Lumia and Microsoft services like Skype, OneDrive and outlook.com.

  • The Nokia Asha 230 is Nokia’s most affordable full-touch Asha device to date, priced at BD 23
  • The Nokia 220 is an Internet-ready mobile phone with social apps, priced at only BD 16

Nokia 220 Dual SIM Group

Manama, Bahrain – 24 March 2014 – Today Nokia and Intercol, the distributor for Nokia in Bahrain, showcased five new affordable handsets in Bahrain. Senior Nokia representative reiterated its commitment to connecting the next billion to the Internet by introducing Nokia X, a family of smartphones that run Android™ apps, Microsoft services and signature Nokia experiences, to the Bahraini market.

Vithesh Reddy, General Manager, Nokia Lower Gulf, commented: “Nokia has connected billions of people around the world, and we have demonstrated how our portfolio is designed to connect the next billion people to great experiences. The Nokia X family boasts Nokia’s iconic, high quality hardware design in a range of vibrant colours. Nokia X also brings the best of Nokia signature services such as HERE mapping, as well as great Microsoft services such as OneDrive and access to the world of Android apps.

Dinesh Ramankutty, General Manager, Intercol comments; “Nokia’s increasing portfolio and large number of apps will help in meeting the growing demand for new technology and innovation from consumers in Bahrain. The introduction of the Nokia X family in Bahrain will give consumers more reasons to consider Nokia due to its sleek design and unique offering.

Nokia X family delivers the best of all worlds

The Nokia X family features Nokia’s renowned handset quality and design, with a fresh, tile-based user interface inspired by our Lumia family. All devices come with Fastlane, a screen which lets people switch between their favorite apps more smoothly. People can access curated, quality-tested apps from Nokia Store, more than a dozen third-party app stores and by sideloading. Out of the box, they can enjoy signature Nokia experiences including free HERE Maps, with true offline maps and integrated turn-by-turn navigation. All devices are also pre-loaded with a variety of third-party apps and games.

The first device, the Nokia X, comes with a 4” IPS capacitive display and 3MP camera. The Nokia X+ is optimised for multimedia enthusiasts, who can enjoy even more games, music, photos and video thanks to more memory and storage. Both the Nokia X and X+ will be available in bright green, bright red, cyan, yellow, black and white . The third family member, the Nokia XL, boasts a 5” display with 2MP front-facing camera – ideal for Skype video calls – and a 5MP rear-facing, autofocus camera with flash. The Nokia XL will be available in bright green, orange, cyan, yellow, black and white. The entire Nokia X family is powered by the Qualcomm® Snapdragon™ dual core processor and supports Dual SIM, letting people switch SIM cards to get better tariffs.

The Nokia X is available now, is priced at BD 46 and The Nokia X+ and Nokia XL will be available in Q2.

Beautifully crafted phones for the “mobile first” generation: Nokia Asha 230 and Nokia 220

Adding to the popular Asha range of devices, the Nokia Asha 230 is the ideal introduction to full-touch mobile phones. The Nokia Asha 230 includes all the benefits of the Asha Platform, including Fastlane and access to popular social apps like Line, WeChat and WhatsApp. One swipe up from the lockscreen activates the Nokia Asha 230’s camera, and one touch enables people to share images to their favourite social network. With a forthcoming software update, the Nokia Asha 230 will introduce 7GB of free cloud storage on Microsoft OneDrive, and the option to automatically back up photos to the cloud.

Nokia Asha 230 Dual SIM Group

Nokia also introduced its lowest-priced, data-enabled phone: the beautifully designed Nokia 220, which makes the mobile Internet accessible to more people around the world. With its 2.4” colour screen, dust- and splash-proof keypad, the Nokia 220 is a well-crafted choice for people experiencing mobility and the Internet for the first time, with Facebook and Twitter pre-loaded and Bing as the default search engine in the pre-loaded Nokia Xpress browser.

Retail price for the Nokia 220 start at BD 16 and the Nokia Asha 230, the most affordable Asha touch device ever is priced at BD 23. Both products are available in single and Dual SIM variants and are available now in Intercol and all leading electronic outlets in Bahrain.

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