Today sees the launch of the new Microsoft Lumia 535, our “5x5x5” smartphone package bringing a 5-inch screen, 5-megapixel front- and rear-facing camera, and free integrated Microsoft experiences (such as Skype and OneNote) to more people at an affordable price.
Featuring the same wide-angle, 5-megapixel front-facing camera as the Lumia 730 and Lumia 735, the Lumia 535 not only provides you with crystal-clear imagery and the Lumia selfie app, but you’ll also be able to get more in shot during those Skype calls.
For all those other non-selfie photographs, the rear-facing 5-megapixel camera with flash and the Lumia Camera app are at hand to beautifully and effortlessly capture the world.
With a 5-inch display, 1.2 GHz quad-core processor, and 1GB RAM, hoverboardng through an underground metro system with Subway Surfers, editing documents in Microsoft Office, or posting your Lumia selfies to Instagram is super-easy.
When it comes to storage, the Lumia 535 comes with 8GB of memory. If you need more, simply slide in a microSD card, with support up to 128 GB, or use the 15 GB free OneDrive storage to store all your photos or documents.
Designed to be tough and durable and stay as vibrant and colorful as the day you bought it, the Lumia 535 is inherently colored and available in cyan, bright green, bright orange, white, dark grey, and black.
To add an extra layer of protection or some additional style, a cover has been created that perfectly complements the Lumia 535.
Lumia 535 3G Single SIM and Lumia 535 3G Dual SIM will be available from November at an estimated RRP of 110 EUR before taxes and subsidies with sales starting in China, Hong Kong and Bangladesh, with other countries to follow.
Nokia Lumia is now Microsoft Lumia. This was an expected change and we should be seeing new devices bearing the Microsoft Lumia branding soon.
When we announced that the Nokia Devices & Services business would become part of Microsoft, we also shared that Lumia, our smartphone brand, would become part of the Microsoft family. Since then, we have naturally been making the change from Nokia to Microsoft in our websites, packaging and other consumer touch points.
In the coming weeks and months, you’ll start seeing even more brand experience come to life across different channels as we transition from Nokia Lumia to Microsoft Lumia.
Conversations caught up with Tuula Rytilä, Senior Vice President of Marketing for Phones at Microsoft, to discuss the changes.
Conversations: We have now started the transition from Nokia Lumia to Microsoft Lumia. Tell us about this change. What concrete changes are we going to see?
Tuula: This is a very exciting time for us and for Lumia products. You might have seen that in the last couple of months, we have already made some name changes to our apps to better reflect that these apps now come from Microsoft.
Our global and local websites are going through a transition as we speak and in the coming days our social channels will get a new name too – they will be called Microsoft Lumia. We would like to invite our Lumia fans to continue to follow us and always be up to speed with the latest device news on Facebook, Twitter and Instagram.
This work continues across our devices, packaging and retail, to name a few. It’s all going as planned and we’re excited that our integration in to Microsoft continues to be on track.
Conversations: So when are we going to see the first Microsoft Lumia device?
Tuula: I wouldn’t comment on future product announcements, but what I can say is that that we are looking forward to unveiling a Microsoft Lumia device soon. This is of course a natural progression as all devices that once came from Nokia now come from Microsoft.
And, the Lumia promise of great phone experiences will remain the same as our customers have come to know and love. What’s more, Lumia phones will also showcase the best of Microsoft’s services such as Office, OneDrive, Skype and Bing to help customers with their work and personal lives.
Conversations: What does Lumia stand for?
Tuula: Microsoft was founded with the vision of putting a computer in every home and on every desk. With Lumia phones, Microsoft delivers the power of everyday mobile technology to everyone. We’ve introduced innovations such as advanced camera features, wireless charging, industry-leading design – and have worked to bring across our portfolio. All of that will continue. Microsoft remains committed to bringing amazing Lumia experiences with a strong portfolio of phones that offer something for everyone.
Plus, Lumia is now part of a compelling family of Microsoft products like Xbox, Windows and Surface along with a range of services such as Skype, Office and Bing.
Conversations: But does this mean Nokia Lumia smartphones that are currently in the market are obsolete?
Tuula: Of course not! Microsoft continues to sell and support the Nokia Lumia phones that are out in the market, such as the recently announced Lumia 830 and Lumia 730/735. As I said, the Lumia promise that you’ve come to experience and love will remain. We will continue to honor customer warranties and provide world-class care services as before.
Conversations: Will we see any additional Nokia phones from Microsoft?
Tuula: Yes! Microsoft will continue to sell Nokia-branded, entry-level category of phones, such as the Nokia 130. We have licensed the Nokia brand for such devices.
As Tuula mentioned, our online channels are going through some changes and this applies to the Conversations blog, too. In the coming weeks, we will move to our new home at Microsoft. We’ll keep you posted on these changes and hope you can make it to our housewarming party!